Alok Dalok’s name, which means "colorful" in Korean, perfectly embodies the brand’s identity of bringing vibrant, modern flair to traditional Hanbok. The core mission is to help busy, modern parents celebrate cultural milestones like Doljanchi with ease and style. I developed a brand identity that emphasizes the vivid colors and beauty of Hanbok while making it accessible and convenient. The design balances tradition and modernity, offering a colorful way for families to honor their heritage without the complexity of purchasing.

To clearly present the full set composition, 
I included a flat-lay image of the items to highlight their details. Additionally, I incorporated illustrations to label each piece accurately and help users understand the names of each garment.

The Hanbok Care Guide was designed to be more than just an instructional pamphlet. By incorporating the brand’s colors and imagery, it was created as a visually refined piece—something not only informative but also beautiful enough to keep and cherish.

The Alok Dalok website was designed to provide a seamless experience for busy parents. The vibrant, colorful design reflects the brand’s identity and makes navigation intuitive. Parents can quickly browse and rent Hanbok sets for their child’s Doljanchi, with matching accessories that save them the time and effort of searching for each piece individually. The website also emphasizes cultural significance, allowing customers to connect with their heritage while enjoying the convenience of a modern service.